Energetic. A charismatic Art Director with over 20 years of diverse experience in branding, packaging, marketing and UX/GUI design. Proven ability to build brands from the ground-up in alignment with client expectations and their business requirements. Highly skilled and entirely hands-on leader of cross-functional, interdisciplinary teams to establish creative direction and ensure projects are completed on time and to budget.

In-depth knowledge of both traditional and digital platforms, including direct mail, email, social media, packaging, web and mobile. Focus on creating unique, multi-platform experiences that result in enduring client relationships. Strong business acumen with a demonstrated track record of developing, planning, and strategizing, as well as pitching to accounts. 

Demonstrated Strengths

•    Adobe. Master Level Software Skills
•    UX / UI: Web/App/Mobile, iOS Design
•    Cross-Functional Leadership     
•    Resources & Project Management
•    Brand Development    
•    Editorial Content Production
•    Research & Analysis
•    Information Architecture & Prototyping     
•    Integrated & Experiential Marketing     
•    Product and Packaging Design
•    Multicultural & Hispanic Advertising    
•    Digital and Print.


Gehrenbeck Creative Studio
2002 – Present / Creative Director

• Currently leading creative for DeliverLean.com
• Ongoing freelancing art direction for for Mattel / Fisher Price

•    Work with a diverse client base to provide a full suite of marketing, branding, and creative design solutions.
•    Selected clients include: EgamiGroup, Heather Monahan, Mattel / Barbie, Thomas and Friends, Bob The Builder, Fireman Sam, Enchantimals, DeliverLean.comOnJuice.come4gs.comPixelittle.comUnivisionTarjeta.comArtCircuits.comGBicPartners.comWikot.com, JimmyDean (Hispanic), Tajin.comParhamSantana.comAmeda.com,  Realplusonline.comthinspaOfficial.comOswaldoVigas.comGVartconservation.comGoBalanceDiet.comOpenMobilePR.comCaribbeanCinemas.comClaroPR.comPeconicGreenGrowth.org, Mamiverse.com, among others. 

Foundry9 (Currently LiquidHub.com), New York, NY
2016 – 2017 / Associate Creative Director
2008 – 2009 / Associate Creative Director

•    Godiva Digital Marketing and Food Styling / Art Direction
•    Collaborated closely with JPMorgan Chase marketing executives to develop credit card enrollment programs, promotional initiatives, banner storyboards, landing pages, ATM screens and marketing emails.
•    Integrally involved in the development of promotions Chase/Disney, Amazon, and Marriott partner marketing materials.
•    Facilitated UX, architecture, GUI design and content implementation for the “Chase Clear & Simple” program.

Sony Pictures Television International, Miami, FL  / 2006 – 2008
Independent Creative Director

•    Conceptualized, designed, and produced engaging marketing materials for the Ad Sales and Distribution departments in support of initiatives targeting the distribution of movies and TV product in Latin American and Hispanic markets.
•    Successfully integrated content and graphics in preparation for materials and offer sizzler for TV Markets and Sales Up-fronts.

Media 8 (Currently rebranded as M8Agency.com), Miami, FL
2003 – 2006 / Creative Director

•    Created Award-winning Hispanic Advertising experiences by leading a team of 10+ on site-and overseas designers/developers.
•    Served in a key creative role focused on designing and developing online campaigns and web projects for major companies.
•    Selected clients included AOL, Unilever, Hertz, the US Army, Mexicana Airlines, Sears, and Starwood Hotels.

2001 – 2003 / Creative Director
•    Provided innovative design solutions for Kitchen-Universe.comLatin3.comCitruslab.comBCV.org.ve, Coldwell Banker, EddHelms.com, Medico Latino, Autocosmos.com, Net-People and other leading businesses.

Additional experience in Art Direction, Graphic Design, Branding, and Marketing (1996 – 2000)

Education & Awards

Graphic Design – PROdiseño, Escuela de Comunicación Visual, Caracas, Venezuela
Recipient of several MSN Emmessenny’s and Addy Awards

Skills & Languages

•    Expert in Adobe Creative Suite, iWork, MS Office, InVision, Sketch, OmniGraffle and other UX online tools.
•    Working knowledge of HTML, CSS, JS, Bootstrap; task management and supervision of SEO, E-commerce, Content Management Systems WordPress, Joomla, Magento; CRM systems and Email Marketing.
•    Bilingual in English and Spanish with a constant flow of creativity, imagination, and style.

Irmghard, Food Styling Herself.
Photo by Leslie Gabaldon